As with almost all Album cover art, there is much more to the story behind it than meets the eye. Our album art for BLOOM is no exception to this rule. But in order to answer exactly how and what inspired us to create the colorful, popping floral design, we have to talk about our failed business and how that changes everything for our music.

We’ve talked a bit about how we had a business called “Exodus” before in our origin story post, but we’ve never really gone in-depth about how that inspired us to write BLOOM. Now, we give you the entire story about the inspiration and meaning behind our vibrant Album cover. Watch now:

Want more stories? Check out our blog posts about how we got started and more: